What is Sarubobo?
Have you ever spotted a small red doll with no face while exploring Takayama? That’s Sarubobo, a beloved traditional good-luck charm from the Hida region of Japan.
Made from red cloth, Sarubobo has been cherished for generations as a symbol of protection. The name comes from the Japanese phrase “saru” (meaning to leave or go away), representing the hope that misfortune will depart while happiness remains close.
There’s a meaningful reason why Sarubobo dolls are faceless. According to local tradition, the person who holds it should be free to imagine their own vision of happiness and good fortune. This thoughtful design allows each owner to project their personal hopes and dreams onto their charm. Isn’t that a lovely idea?
Today, you’ll find Sarubobo in many forms, not just the classic red. There are blue ones for good health, yellow ones for financial luck, and even rabbit-shaped Sarubobo for extra cuteness.
Where to Find Sarubobo in Takayama
Souvenirs and Sweet Treats
Sarubobo has inspired many souvenirs and treats available throughout Takayama. You can browse authentic Sarubobo merchandise among local vendors at the bustling Miyagawa Morning Market, where the charm of traditional shopping meets local culture. There are also dedicated Sarubobo specialty shops are scattered throughout Takayama’s historic districts, offering everything from traditional red dolls to modern colorful variations.
If you are touring Hida Takayama during hot Japanese summer days, how about trying Sarubobo ice cream or even a Sarubobo churro? Both are popular treats sold at souvenir shops inside Takayama Station and around town, refreshing and perfect for a summer break.
If you’re visiting Takayama, take a moment to browse and find a Sarubobo that speaks to you. It might just bring a little extra luck to your trip.
We hope you enjoy discovering this charming local tradition!
— MACHIYA INNS & HOTELS Team
